Adam Anderson

---

Clarity

My name is Adam Anderson, Chairman, and co-founder of Hook Security and Managing General Partner of Ansuz Capital. Ansuz Capital helps Cybersecurity companies that specialize in protecting businesses from the number one cyber risk facing the world: Social Engineered Cyber Attacks targeting your employees.

Authority
I work with businesses and organizations who believe that traditional, fear-based security awareness training actually causes insider risk and refuses to treat their employees and partners like children who need to be frightened into compliance. 

Credential 

After 20 years on the frontline of cybersecurity, writing five books, and years of keynotes and interviews, I sold my first cybersecurity company. I ended up spending a week on Necker Island with Virgin Unite hosted by Richard Branson at the Courageous Conversations Conference in 2018. We discovered that we are losing the arms race between cybersecurity and cybercrime and I decided that something different must be done. From this experience, I founded the new security field of Psychological Security, (PsySec).

Problem 

The number one reason cybercrime is out of control with an estimated 10.5 Trillion in damages annually expected in 2025 is the hacker’s focus on manipulation of the people in your organization. This can be summed up with three numbers, 90, 16, and 55.

● 90% of all successful hacks begin with a social engineering attack such as phishing through emails to get someone to click on something they shouldn’t.

● 16 Billion of damages a day come from those successful attacks

● 55% of companies that are required to do security training are doing nothing.

Solution

The answer to addressing the security risk of social engineering is to establish a psychologically secure culture originating from the Board and the C-Suite and then disseminating that culture throughout the company or organization with Security Awareness Training.

By focusing on PsySec and incorporating that methodology inside of a Security Awareness training solution, the outcome will be: 

● An immediate reduction in risk (Up to 80% reduction in the first few months!)

● Compliance with government and industry requirements without creating insider threat (Pissing off your employees)

● There is a vast increase in the quality of communication in all aspects of the business due to the increased daily use of emotional intelligence and humor as part of the cultural norm.

The Why 

I am passionate about PsySec because, after 20 years of working in cybersecurity, I have found that we are losing the cyber arms race. I have seen Multimillion-dollar security projects breached by hackers by simply sending emails until someone clicks on something that gives them the access they need. It’s like seeing someone spend years building an incredibly expensive cyber fortress only to have it breached by someone being convinced to let the drawbridge down.

This is important to me because I believe that the digital economy is the future and a way for all people and all countries to have access to the prosperity global markets bring. I see the digital economy as a path forward for all of humanity to increase the quality of life, understanding each other, and generate the wealth the world needs for the next phase of humanity, the space industry.

For this to happen, we need three things.

1. Access to the internet

2. Training on how to use the internet for business 

3. Security and safety for those who take part in the digital economy

We founded Hook Security because we feel the best way to help humanity reach its full, inclusive, potential is by making the digital economy safe for all people. This results in everyone having an opportunity to generate wealth and prosperity for themselves, their loved ones, and the world.

And this is why we are building PsySec and the Security Awareness Training company of the Future. Our mission is nothing short of saving the world.

The Opportunity 

To this end, we have created PsySec as a field of study, a methodology, a new market, and a new security pillar. By creating Psychologically Safe Cultures from the top down and reinforcing that culture through security awareness training, Hook Security is helping organizations and corporations leave the antiquated, brute force, education systems of the 80s behind, and move into a world of empowered and self-governing employees who take personal responsibility for their own safety and that of the organization.

Next Steps 

If you are looking to transform your company culture, drastically reduce the risk of a security breach through social engineering, without using the fear that creates insider threats, then Ansuz Capital is a fit for you.